![]() According to the Limca Book of Records, the show once received the highest ever documented response in the history of Indian television – over 1.4 million letters in a single week. At that time, mobile phones and the Internet were not prevalent in India and viewers would post their responses using the 15 paise postcard of India post. One of the reasons of its popularity was the weekly quiz open for viewer participation. Indian cooperative dairy giant Amul sponsored it for a long time, and the show was titled Amul Surabhi. ![]() The title music of Surabhi was composed by Indian composer and classical violinist L. The show is India's longest-running cultural series and features in the Limca Book of Records for receiving the largest measured audience response ever in the history of Indian television. Surabhi was produced by Kak's Mumbai-based production house Cinema Vision India. ![]() It was initially telecast on the state-run television channel Doordarshan, and later moved to Star Plus in the Sunday morning slot. Surabhi ("Fragrance") is an Indian cultural magazine show hosted by Renuka Shahane and Siddharth Kak, which ran from 1990 to 2001 with a year's break in 1991.
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